The Creative Forum Just another WordPress weblog

Is there less work or is it just moving around? Are the nature of projects changing? What’s your experience of direct marketing and creative in a recession?

I’ve been speaking quite a few agencies over the past few weeks and one or two people have asked my opinion of the Creative Director’s role. It has strangely taken me by surprise each time – because it’s just something I do rather than necessarily analyse. I’d be interested to hear everyones’ thoughts about yourselves and those you admire.

Chris Catchpole
Creative Consultant
Chairman of The DMA Creative Forum