What’s happening to the industry?

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16 Feb 2009 17:02

Is there less work or is it just moving around? Are the nature of projects changing? What’s your experience of direct marketing and creative in a recession?

3 Responses

  1. Reuben Turner February 28th, 2009 at 9:42 am

    I was under the impression until recently that there was as much work as ever, it was just moving around — client team to client team (usually brand -> direct response); agency to agency; and from permanent staff to ex-permanent freelancers. Now I’m not so sure.

  2. The Creative Forum » What’s happening to us? April 28th, 2009 at 9:26 am

    […] Your views on DM and creativity in a recession – add them here please. […]

  3. Chris Catchpole May 5th, 2009 at 11:26 pm

    I’m hearing more and more applied science rather than creative content. It concerns me greatly that we seem to spend more time worrying about who we are sending our communications to and less about what we actually send. Creative ideas are taking a back seat to clever analytics, over-the-top personalisation and everything measurable. Of course these are important but they mustn’t take over. I think we’re are forgetting to add the magic. A bit like telling someone why they should like a piece of art and expecting them to respond positively. Make the art great in the first place then maybe we stand more of a chance. With so little that stands out these days, my preference is to what I’m calling Participation Advertising. Read more at http://chriscatchpole.com/blog/?p=131

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