Anyone got a gun?
24 Feb 2009 17:02
A Client Services girl has just come in and said to a very senior Art Director in the office I’m working in - ‘The clients don’t really know what they want but they’ll know it when they see it’. I want to kill her.
Isn’t the job of the Account Management to interpret the client’s marketing problem, write the brief, come up with the proposition and get it signed off by the client? This way, the client has bought the work before they’ve even seen it so long as the creative matches the brief… Simple, isn’t it?
Tell you what love, we’ll do 100,000 ideas so your client can pick the one that tickles his fancy.
Give me strength.
Apart from anything, it’s a very expensive way to run a business…